Data Dictionary: Owler Companies

Dictionary contains explanations and examples of all data fields available in the Owler Companies dataset.

All personal/company information mentioned within this context is entirely fictional and is solely intended for illustrative purposes.

Data fields in the example snippets are rearranged for better grouping. To make sure where the data field stands in the data, check the full Owler data sample.

Data fields by category

1. Metadata

2. Company profile information

3. Firmographics

4. Websites and social media

5. Financials

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Metadata

Record metadata

Data field	Description	Data type
deleted	Marks if the company was still available after the data refresh: 0 – company record is available publicly 1 – company record was deleted and, therefore, not refreshed	Integer
updated_at	Record update timestamp in ISO 8601 format	Timestamp
created_at	Record creation timestamp in ISO 8601 format	Timestamp

See a snippet of the dataset for reference:

Meta fields

"deleted": 0,
"updated_at": "2025-10-23 12:34:56",
"created_at": "2025-10-23 12:00:00"

Profile metadata

Data field	Description	Data type
id	Company identifier in our database	String
source_id	Company identifier on Owler	String
completeness_score	Score indicating the availability of information on the company profile	Integer
is_seo_eligible	Indicates that the company profile is eligible for SEO	Boolean

See a snippet of the dataset for reference:

Profile metadata

"id": "owler_company_12345",
"source_id": 12345,
"completeness_score": 100,
"is_seo_eligible": 1,

Company profile information

Profile details

Data field	Description	Data type
followers	Number of company profile followers on Owler	Integer
summary	Company overview	String
description	Short description of the company	String
url	Company's profile URL on Owler	String

Profile details

"followers": 100,
"summary": "Example Company is an online platform that allows freelancers and entrepreneurs to create and maintain a website.",
"description": "Example Company is an online platform that allows freelancers and entrepreneurs to create and maintain a website.",
"url": "https://www.owler.com/company/example-company",

SEO

Data field	Description	Data type
aquisition_seo_text	A brief overview of the company's acquisitions	String
cg_section_seo_text	A brief overview of the company's competitors	String
funding_section_seo_text	A brief overview of the company's funding	String

SEO

"aquisition_seo_text": "These are all the companies that Example Company has acquired. Example Company's latest acquisition was Wefollow in May 2013. ",
"cg_section_seo_text": "Example Company's top 3 competitors are TechSample, FakeCompany, Company1,  Together they have raised over 100M between their estimated 1K employees.",
"funding_section_seo_text": "Since Example Company was founded in 2010, it has participated in 2 rounds of funding. In total Example Company has raised $10M. Example Company's last funding round was on Jun 2014 for a total of $6.0M",

Firmographics

Data field	Description	Data type
employee_count	Number of employees in the company	Integer
image	Company's logo URL	String
name	Company name	String
short_name	Shortened company name	String
cg_companies_count	Number of company competitors	Integer
founded	Company's founding year	String
industry	Company's industry	Array of strings

See a snippet of the dataset for reference:

Firmographics

"employee_count": 120,
"image": "https://image4.owler.com/logo/example-company_owler_20190221_194913_medium.png",
"name": "Example Company, Inc.",
"short_name": "Example Company",
"cg_companies_count": 3,
"founded": "2010",
"industry": [
    "IT Services"
],

Parent company

Data field	Description	Data type
status_info	Information on company status (e.g., operational status)	Array of objects
status_info.parent_date	Acquisition date	String
status_info.parent_id	Company ID (acquirer company)	String
status_info.parent_name	Parent company name (acquirer company)	String
status_info.parent_redirect	Redirect to the Owler profile of the parent company	String
status_info.parent_website	Parent company website	String
status_info.status	Record company status	String

See a snippet of the dataset for reference:

Firmographics

"status_info": {
   "parent_date": "02/2019",
   "parent_id": "1861936",
   "parent_name": "Parent Company, Inc.",
   "parent_redirect": "https://www.owler.com/company/parent-company",
   "parent_website": "http://parent-company.com/",
   "status": "Subsidiary"
}

Operating status

Data field	Description	Data type
status	Company's operating status	String

See a snippet of the dataset for reference:

Status

"status": "Independent Company"

Financials

Data field	Description	Data type
ownership	Ownership type	String
revenue	Company's revenue in dollars	Integer
ticker	Company’s stock ticker	String
exchange	Company's stock exchange	String
sic_code	Company's sic code	Array of strings

See a snippet of the dataset for reference:

Financials

"ownership": "Private",
"revenue": 65000000,
"ticker": "EXMP",
"exchange": "NYSE",
"sic_code": [
    "7371"
],

Public contacts

Data field	Description	Data type
phone_number	Company's public phone number	String

Contacts

"phone_number": "1-123-456-7890"

Location

Data field	Description	Data type
location	Location of the company's headquarters	Object
location.city	Headquarters city	String
location.state	Headquarters state	String
location.street	Headquarters street	String
location.zipcode	Headquarters zip code	String
location.country	Headquarters country	String

See a snippet of the dataset for reference:

Location

"location": {
   "city": "Armonk",
   "state": "New York",
   "street": "1 New Test Road",
   "zipcode": "10504-1722",
   "country": "USA"
},

Competitors

Data field	Description	Data type
competitor	Company competitors	Array of objects
competitor.source_id	Record identifier on Owler	Integer
competitor.proximity_score	Competitor proximity to the source company as defined by Owler. The highest value defining a very similar competitor is 100,000, while 0 indicates no similarities	Integer
competitor.url	Competitor's profile URL on Owler	String
competitor.name	Competitor's name	String
competitor.deleted	Status indicating if the record is publicly available: 1 – The last time we scraped the company, the page that was not found was returned. 0 – The last time we scraped the company, the record was available, added to our data and marked with the value 0	Integer
competitor.created_at	Record creation timestamp in ISO 8601 format	Timestamp
competitor.updated_at	Record update timestamp in ISO 8601 format	Timestamp

See a snippet of the dataset for reference:

Competitor

"competitor": [
    {
        "source_id": 102293,
        "proximity_score": 100000,
        "url": "https://www.owler.com/company/competitor-one",
        "name": "Competitor ONE",
        "deleted": 0,
        "created_at": "2025-11-03 13:00:00",
        "updated_at": "2025-11-07 23:00:00"
    },
    {
        "source_id": 118116,
        "proximity_score": 96998,
        "url": "https://www.owler.com/company/competitor-two",
        "name": "Competitor TWO",
        "deleted": 0,
        "created_at": "2025-11-03 13:00:00",
        "updated_at": "2025-11-07 23:00:00"
    }
],

Leadership

Data field	Description	Data type
leadership_details	Details on the company's leadership	Array of objects
leadership_details.first_name	First name of the main executive	String
leadership_details.last_name	Last name of the main executive	String
leadership_details.title	Main executive's exact job title	String
leadership_details.professional_network	Main executive's Professional network profile URL	String
leadership_details.twitter	Main executive's X profile URL	String
leadership_details.deleted	Status indicating if the record is publicly available: 1 – The last time we scraped the company, the page that was not found was returned. 0 – The last time we scraped the company, the record was available, added to our data and marked with the value 0	Integer
leadership_details.created_at	Record creation timestamp in ISO 8601 format	Timestamp
leadership_details.updated_at	Record update timestamp in ISO 8601 format	Timestamp

See a snippet of the dataset for reference:

Leadership

"leadership_details": [
    {
        "first_name": "John",
        "last_name": "Doe",
        "title": "Founder & CEO",
        "professional_network": "http://www.professional-network.com/pub/john-doe",
        "twitter": "https://twitter.com/john-doe",
        "deleted": 0,
        "created_at": "2025-11-03 13:00:00",
        "updated_at": "2025-11-07 23:00:00"
    }
],

CEO

Data field	Description	Data type
ceo	Details on the company's CEO	Object
ceo.first_name	CEO's first name	String
ceo.last_name	CEO's last name	String
ceo.title	CEO's exact position in the company	String
ceo.rating	CEO's rating based on users' votes on Owler	Integer

See a snippet of the dataset for reference:

CEO

"ceo": {
   "first_tname": "Jane",
   "last_name": "Smith",
   "title": "Chairman & CEO",
   "rating": 82
},

Websites and social media

Data field	Description	Data type
website	Company website	String
facebook	Company's Facebook page URL	String
professional_network	Company's Professional network profile URL	String
twitter	Company's Twitter profile URL	String

See a snippet of the dataset for reference:

Websites and social media

"website": "http://www.example-company.com",
"facebook": "https://www.facebook.com/example-company",
"professional_network": "https://www.professional-network.com/company/example-company",
"twitter": "https://twitter.com/example-company",

Financials

Total funding

Data field	Description	Data type
total_funding	Total funding amount received by the company (in US dollars)	String

See a snippet of the dataset for reference:

Funding

"total_funding": "2000000000",

Funding rounds

Data field	Description	Data type
funding_round	Funding rounds details	Array of objects
funding_round.name	Funding round name	String
funding_round.date	Funding round date in MMM YYYY format	String (date)
funding_round.amount	Amount raised in the funding round (in US dollars)	Integer
funding_round.investor_data	Investors who participated in the funding round	Array of objects
investor_data.name	Investor's name	String
investor_data.image	Investor's logo URL	String
funding_round.deleted	Status indicating if the record is publicly available: 1 – The last time we scraped the company, the page that was not found was returned. 0 – The last time we scraped the company, the record was available, added to our data and marked with the value 0	Integer
funding_round.created_at	Record creation timestamp in ISO 8601 format	Timestamp
funding_round.updated_at	Record update timestamp in ISO 8601 format	Timestamp

See a snippet of the dataset for reference:

Funding round

"funding_round": [
    {
        "name": "Series B",
        "date": "Jun 2014",
        "amount": 11000000,
        "investor_data": [
            {
                "name": "Investor ONE",
                "image": "https://image1.owler.com/sample1.png"
            },
            {
                "name": "Investor TWO",
                "image": "https://image1.owler.com/sample2.gif"
            }
        ],
        "deleted": 0,
        "created_at": "2025-10-03 13:04:52",
        "updated_at": "2025-10-07 23:00:12"
    }
],

Acquisitions

Data field	Description	Data type
aquisition	Company acquisitions	Array
aquisition.date	Acquisition date in MMM YYYY format	String
aquisition.image	Acquiree's logo	String
aquisition.name	Acquiree's name	String
aquisition.amount	Acquisition amount	String
aquisition.description	Short description of the acquiree	String
aquisition.url	Acquiree's Owler profile	String
aquisition.source	Source of acquisition information	Array of strings
aquisition.deleted	Status indicating if the record is publicly available: 1 – The last time we scraped the company, the page that was not found was returned. 0 – The last time we scraped the company, the record was available, added to our data and marked with the value 0	Integer
aquisition.created_at	Record creation timestamp in ISO 8601 format	Timestamp
aquisition.updated_at	Record update timestamp in ISO 8601 format	Timestamp

See a snippet of the dataset for reference:

Acquisitions

"aquisition": [
    {
        "date": "Nov 2024",
        "image": "https://image1.owler.com/logo/acquire_fake.png",
        "name": "Acquire Fake",
        "amount": "1000000000",
        "description": "Acquire develops an omnichannel CRM platform that provides customer conversational engagement solutions for businesses.",
        "url": "https://www.owler.com/company/acquire-fake",
        "source": [
            "www.example-source.com"
        ],
        "deleted": 0,
        "created_at": "2025-10-03 13:04:52",
        "updated_at": "2025-10-07 23:00:12"
    }
],

Investments

Data field	Description	Data type
investment	Company investments	Array of objects
investment.source_id	Record identifier on Owler	Integer
investment.date	Investment date as Unix timestamp	Integer
investment.amount	Investment amount (in the US dollars)	Integer
investment.description	Investee's description	String
investment.ownership	Type of ownership of the investee	String
investment.team_name	Investee's name	String
investment.image	Investee's logo	String
investment.status	Investment status	String
investment.exit_date	Exit date as Unix timestamp	Integer
investment.deleted	Status indicating if the record is publicly available: 1 – The last time we scraped the company, the page that was not found was returned. 0 – The last time we scraped the company, the record was available, added to our data and marked with the value 0	Integer
investment.created_at	Record creation timestamp in ISO 8601 format	Timestamp
investment.updated_at	Record update timestamp in ISO 8601 format	Timestamp

See a snippet of the dataset for reference:

Investments

"investment": [
    {
        "source_id": 176115,
        "date": 1431541800,
        "amount": 8000000,
        "description": "Invest-sample is a provider of marketing solutions for photographers and designers.",
        "ownership": "Private",
        "team_name": "invest",
        "image": "https://image1.owler.com/logo/invest-sample-logo.png",
        "status": "NEW",
        "exit_date": 1527811200,
        "deleted": 0,
        "created_at": "2025-10-03 13:04:52",
        "updated_at": "2025-10-07 23:00:12"
    }
],

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