# Data Dictionary: Owler Companies
Dictionary contains explanations and examples of all data fields available in the **Owler** **Companies** dataset.
{% hint style="info" %}
All personal/company information mentioned within this context is entirely fictional and is solely intended for illustrative purposes.
{% endhint %}
Data fields in the example snippets are rearranged for better grouping. To make sure where the data field stands in the data, check the full Owler [data sample](/additional-sources/owler-companies/data-sample.md).
{% tabs %}
{% tab title="Data fields by category" %}
1. [Metadata](#metadata)
2. [Company profile information](#company-profile-information)
3. [Firmographics](#firmographics)
4. [Websites and social media](#websites-and-social-media)
5. [Financials](#financials-1)
{% endtab %}
{% endtabs %}
***
## Metadata
### Record metadata
| Data field | Description | Data type |
| ------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `deleted` | Marks if the company was still available after the data refresh:
0 – company record is available publicly
1 – company record was deleted and, therefore, not refreshed
| Integer |
| `updated_at` | Record update timestamp in ISO 8601 format | Timestamp |
| `created_at` | Record creation timestamp in ISO 8601 format | Timestamp |
**See a snippet of the dataset for reference:**
{% code title="Meta fields" %}
```json
"deleted": 0,
"updated_at": "2025-10-23 12:34:56",
"created_at": "2025-10-23 12:00:00"
```
{% endcode %}
### Profile metadata
| Data field | Description | Data type |
| -------------------- | ----------------------------------------------------------------------- | --------- |
| `id` | Company identifier in our database | String |
| `source_id` | Company identifier on Owler | String |
| `completeness_score` | Score indicating the availability of information on the company profile | Integer |
| `is_seo_eligible` | Indicates that the company profile is eligible for SEO | Boolean |
**See a snippet of the dataset for reference:**
{% code title="Profile metadata" %}
```json
"id": "owler_company_12345",
"source_id": 12345,
"completeness_score": 100,
"is_seo_eligible": 1,
```
{% endcode %}
## Company profile information
### Profile details
| Data field | Description | Data type |
| ------------- | -------------------------------------------- | --------- |
| `followers` | Number of company profile followers on Owler | Integer |
| `summary` | Company overview | String |
| `description` | Short description of the company | String |
| `url` | Company's profile URL on Owler | String |
{% code title="Profile details" %}
```json
"followers": 100,
"summary": "Example Company is an online platform that allows freelancers and entrepreneurs to create and maintain a website.",
"description": "Example Company is an online platform that allows freelancers and entrepreneurs to create and maintain a website.",
"url": "https://www.owler.com/company/example-company",
```
{% endcode %}
### SEO
| Data field | Description | Data type |
| -------------------------- | ---------------------------------------------- | --------- |
| `aquisition_seo_text` | A brief overview of the company's acquisitions | String |
| `cg_section_seo_text` | A brief overview of the company's competitors | String |
| `funding_section_seo_text` | A brief overview of the company's funding | String |
{% code title="SEO" %}
```json
"aquisition_seo_text": "These are all the companies that Example Company has acquired. Example Company's latest acquisition was Wefollow in May 2013. ",
"cg_section_seo_text": "Example Company's top 3 competitors are TechSample, FakeCompany, Company1, Together they have raised over 100M between their estimated 1K employees.",
"funding_section_seo_text": "Since Example Company was founded in 2010, it has participated in 2 rounds of funding. In total Example Company has raised $10M. Example Company's last funding round was on Jun 2014 for a total of $6.0M",
```
{% endcode %}
## Firmographics
| Data field | Description | Data type |
| -------------------- | ---------------------------------- | ---------------- |
| `employee_count` | Number of employees in the company | Integer |
| `image` | Company's logo URL | String |
| `name` | Company name | String |
| `short_name` | Shortened company name | String |
| `cg_companies_count` | Number of company competitors | Integer |
| `founded` | Company's founding year | String |
| `industry` | Company's industry | Array of strings |
**See a snippet of the dataset for reference:**
{% code title="Firmographics" %}
```json
"employee_count": 120,
"image": "https://image4.owler.com/logo/example-company_owler_20190221_194913_medium.png",
"name": "Example Company, Inc.",
"short_name": "Example Company",
"cg_companies_count": 3,
"founded": "2010",
"industry": [
"IT Services"
],
```
{% endcode %}
### Parent company
| Data field | Description | Data type |
| ----------------------------- | -------------------------------------------------------- | ---------------- |
| `status_info` | Information on company status (e.g., operational status) | Array of objects |
| `status_info.parent_date` | Acquisition date | String |
| `status_info.parent_id` | Company ID (acquirer company) | String |
| `status_info.parent_name` | Parent company name (acquirer company) | String |
| `status_info.parent_redirect` | Redirect to the Owler profile of the parent company | String |
| `status_info.parent_website` | Parent company website | String |
| `status_info.status` | Record company status | String |
**See a snippet of the dataset for reference:**
{% code title="Firmographics" %}
```json
"status_info": {
"parent_date": "02/2019",
"parent_id": "1861936",
"parent_name": "Parent Company, Inc.",
"parent_redirect": "https://www.owler.com/company/parent-company",
"parent_website": "http://parent-company.com/",
"status": "Subsidiary"
}
```
{% endcode %}
### Operating status
| Data field | Description | Data type |
| ---------- | -------------------------- | --------- |
| `status` | Company's operating status | String |
**See a snippet of the dataset for reference:**
{% code title="Status" %}
```json
"status": "Independent Company"
```
{% endcode %}
### Financials
| Data field | Description | Data type |
| ----------- | ---------------------------- | ---------------- |
| `ownership` | Ownership type | String |
| `revenue` | Company's revenue in dollars | Integer |
| `ticker` | Company’s stock ticker | String |
| `exchange` | Company's stock exchange | String |
| `sic_code` | Company's sic code | Array of strings |
**See a snippet of the dataset for reference:**
{% code title="Financials" %}
```json
"ownership": "Private",
"revenue": 65000000,
"ticker": "EXMP",
"exchange": "NYSE",
"sic_code": [
"7371"
],
```
{% endcode %}
### Public contacts
| Data field | Description | Data type |
| -------------- | ----------------------------- | --------- |
| `phone_number` | Company's public phone number | String |
{% code title="Contacts" %}
```json
"phone_number": "1-123-456-7890"
```
{% endcode %}
### Location
| Data field | Description | Data type |
| ------------------ | -------------------------------------- | --------- |
| `location` | Location of the company's headquarters | Object |
| `location.city` | Headquarters city | String |
| `location.state` | Headquarters state | String |
| `location.street` | Headquarters street | String |
| `location.zipcode` | Headquarters zip code | String |
| `location.country` | Headquarters country | String |
**See a snippet of the dataset for reference:**
{% code title="Location" %}
```json
"location": {
"city": "Armonk",
"state": "New York",
"street": "1 New Test Road",
"zipcode": "10504-1722",
"country": "USA"
},
```
{% endcode %}
### Competitors
| Data field | Description | Data type |
| ---------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------- |
| `competitor` | Company competitors | Array of objects |
| `competitor.source_id` | Record identifier on Owler | Integer |
| `competitor.proximity_score` | Competitor proximity to the source company as defined by Owler.
The highest value defining a very similar competitor is 100,000, while 0 indicates no similarities
| Integer |
| `competitor.url` | Competitor's profile URL on Owler | String |
| `competitor.name` | Competitor's name | String |
| `competitor.deleted` | Status indicating if the record is publicly available:
1 – The last time we scraped the company, the page that was not found was returned. 0 – The last time we scraped the company, the record was available, added to our data and marked with the value 0
| Integer |
| `competitor.created_at` | Record creation timestamp in ISO 8601 format | Timestamp |
| `competitor.updated_at` | Record update timestamp in ISO 8601 format | Timestamp |
**See a snippet of the dataset for reference:**
{% code title="Competitor" %}
```json
"competitor": [
{
"source_id": 102293,
"proximity_score": 100000,
"url": "https://www.owler.com/company/competitor-one",
"name": "Competitor ONE",
"deleted": 0,
"created_at": "2025-11-03 13:00:00",
"updated_at": "2025-11-07 23:00:00"
},
{
"source_id": 118116,
"proximity_score": 96998,
"url": "https://www.owler.com/company/competitor-two",
"name": "Competitor TWO",
"deleted": 0,
"created_at": "2025-11-03 13:00:00",
"updated_at": "2025-11-07 23:00:00"
}
],
```
{% endcode %}
### Leadership
| Data field | Description | Data type |
| ----------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------- |
| `leadership_details` | Details on the company's leadership | Array of objects |
| `leadership_details.first_name` | First name of the main executive | String |
| `leadership_details.last_name` | Last name of the main executive | String |
| `leadership_details.title` | Main executive's exact job title | String |
| `leadership_details.professional_network` | Main executive's Professional network profile URL | String |
| `leadership_details.twitter` | Main executive's X profile URL | String |
| `leadership_details.deleted` | Status indicating if the record is publicly available:
1 – The last time we scraped the company, the page that was not found was returned. 0 – The last time we scraped the company, the record was available, added to our data and marked with the value 0
| Integer |
| `leadership_details.created_at` | Record creation timestamp in ISO 8601 format | Timestamp |
| `leadership_details.updated_at` | Record update timestamp in ISO 8601 format | Timestamp |
**See a snippet of the dataset for reference:**
{% code title="Leadership" %}
```json
"leadership_details": [
{
"first_name": "John",
"last_name": "Doe",
"title": "Founder & CEO",
"professional_network": "http://www.professional-network.com/pub/john-doe",
"twitter": "https://twitter.com/john-doe",
"deleted": 0,
"created_at": "2025-11-03 13:00:00",
"updated_at": "2025-11-07 23:00:00"
}
],
```
{% endcode %}
### CEO
| Data field | Description | Data type |
| ---------------- | ------------------------------------------- | --------- |
| `ceo` | Details on the company's CEO | Object |
| `ceo.first_name` | CEO's first name | String |
| `ceo.last_name` | CEO's last name | String |
| `ceo.title` | CEO's exact position in the company | String |
| `ceo.rating` | CEO's rating based on users' votes on Owler | Integer |
**See a snippet of the dataset for reference:**
{% code title="CEO" %}
```json
"ceo": {
"first_tname": "Jane",
"last_name": "Smith",
"title": "Chairman & CEO",
"rating": 82
},
```
{% endcode %}
## Websites and social media
| Data field | Description | Data type |
| ---------------------- | ------------------------------------------ | --------- |
| `website` | Company website | String |
| `facebook` | Company's Facebook page URL | String |
| `professional_network` | Company's Professional network profile URL | String |
| `twitter` | Company's Twitter profile URL | String |
**See a snippet of the dataset for reference:**
{% code title="Websites and social media" %}
```json
"website": "http://www.example-company.com",
"facebook": "https://www.facebook.com/example-company",
"professional_network": "https://www.professional-network.com/company/example-company",
"twitter": "https://twitter.com/example-company",
```
{% endcode %}
## Financials
### Total funding
| Data field | Description | Data type |
| --------------- | ------------------------------------------------------------ | --------- |
| `total_funding` | Total funding amount received by the company (in US dollars) | String |
**See a snippet of the dataset for reference:**
{% code title="Funding" %}
```json
"total_funding": "2000000000",
```
{% endcode %}
### Funding rounds
| Data field | Description | Data type |
| ----------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------- |
| `funding_round` | Funding rounds details | Array of objects |
| `funding_round.name` | Funding round name | String |
| `funding_round.date` | Funding round date in `MMM YYYY` format | String (date) |
| `funding_round.amount` | Amount raised in the funding round (in US dollars) | Integer |
| `funding_round.investor_data` | Investors who participated in the funding round | Array of objects |
| `investor_data.name` | Investor's name | String |
| `investor_data.image` | Investor's logo URL | String |
| `funding_round.deleted` | Status indicating if the record is publicly available:
1 – The last time we scraped the company, the page that was not found was returned. 0 – The last time we scraped the company, the record was available, added to our data and marked with the value 0
| Integer |
| `funding_round.created_at` | Record creation timestamp in ISO 8601 format | Timestamp |
| `funding_round.updated_at` | Record update timestamp in ISO 8601 format | Timestamp |
**See a snippet of the dataset for reference:**
{% code title="Funding round" %}
```json
"funding_round": [
{
"name": "Series B",
"date": "Jun 2014",
"amount": 11000000,
"investor_data": [
{
"name": "Investor ONE",
"image": "https://image1.owler.com/sample1.png"
},
{
"name": "Investor TWO",
"image": "https://image1.owler.com/sample2.gif"
}
],
"deleted": 0,
"created_at": "2025-10-03 13:04:52",
"updated_at": "2025-10-07 23:00:12"
}
],
```
{% endcode %}
### Acquisitions
| Data field | Description | Data type |
|---|
aquisition | Company acquisitions | Array |
aquisition.date | Acquisition date in MMM YYYY format | String |
aquisition.image | Acquiree's logo | String |
aquisition.name | Acquiree's name | String |
aquisition.amount | Acquisition amount | String |
aquisition.description | Short description of the acquiree | String |
aquisition.url | Acquiree's Owler profile | String |
aquisition.source | Source of acquisition information | Array of strings |
aquisition.deleted | Status indicating if the record is publicly available: 1 – The last time we scraped the company, the page that was not found was returned. 0 – The last time we scraped the company, the record was available, added to our data and marked with the value 0
| Integer |
aquisition.created_at | Record creation timestamp in ISO 8601 format | Timestamp |
aquisition.updated_at | Record update timestamp in ISO 8601 format | Timestamp |
**See a snippet of the dataset for reference:**
{% code title="Acquisitions" %}
```json
"aquisition": [
{
"date": "Nov 2024",
"image": "https://image1.owler.com/logo/acquire_fake.png",
"name": "Acquire Fake",
"amount": "1000000000",
"description": "Acquire develops an omnichannel CRM platform that provides customer conversational engagement solutions for businesses.",
"url": "https://www.owler.com/company/acquire-fake",
"source": [
"www.example-source.com"
],
"deleted": 0,
"created_at": "2025-10-03 13:04:52",
"updated_at": "2025-10-07 23:00:12"
}
],
```
{% endcode %}
### Investments
| Data field | Description | Data type |
| ------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------- |
| `investment` | Company investments | Array of objects |
| `investment.source_id` | Record identifier on Owler | Integer |
| `investment.date` | Investment date as Unix timestamp | Integer |
| `investment.amount` | Investment amount (in the US dollars) | Integer |
| `investment.description` | Investee's description | String |
| `investment.ownership` | Type of ownership of the investee | String |
| `investment.team_name` | Investee's name | String |
| `investment.image` | Investee's logo | String |
| `investment.status` | Investment status | String |
| `investment.exit_date` | Exit date as Unix timestamp | Integer |
| `investment.deleted` | Status indicating if the record is publicly available:
1 – The last time we scraped the company, the page that was not found was returned. 0 – The last time we scraped the company, the record was available, added to our data and marked with the value 0
| Integer |
| `investment.created_at` | Record creation timestamp in ISO 8601 format | Timestamp |
| `investment.updated_at` | Record update timestamp in ISO 8601 format | Timestamp |
**See a snippet of the dataset for reference:**
{% code title="Investments" %}
```json
"investment": [
{
"source_id": 176115,
"date": 1431541800,
"amount": 8000000,
"description": "Invest-sample is a provider of marketing solutions for photographers and designers.",
"ownership": "Private",
"team_name": "invest",
"image": "https://image1.owler.com/logo/invest-sample-logo.png",
"status": "NEW",
"exit_date": 1527811200,
"deleted": 0,
"created_at": "2025-10-03 13:04:52",
"updated_at": "2025-10-07 23:00:12"
}
],
```
{% endcode %}
***
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