Data Dictionary

Dictionary contains explanations and examples of all data fields available in the Owler Companies dataset.

All personal/company information mentioned within this context is entirely fictional and is solely intended for illustrative purposes.

Data points in the example snippets are rearranged for better grouping. To make sure where the data point stands in the data, check the full Owler data sample.

Data points by category

1. Metadata

2. Company profile information

3. Firmographics

4. Websites and social media

5. Financials

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Metadata

Record metadata

Data point	Description	Data type
meta	Contains metadata about the record	Object
created_at_date	Date when the record was initially scraped	Array of numbers (integer)
created_at_timestamp	Unix timestamp for when the record was first scraped	Float
updated_at_date	Date when the record was last updated	Array of numbers (integer)
updated_at_timestamp	Unix timestamp for when the record was last updated	Float
version_id	Identifier for the dataset version	String
source	Source from which the record was obtained	String
object	Data object type	String
is_deleted	Indicates if the record is available on Owler	Boolean

See a snippet of the dataset for reference:

Meta fields

    "_meta": {
        "source": "owler",
        "object": "company",
        "created_at_date": [
            2017,
            7,
            17
        ],
        "created_at_timestamp": 1500300183.187783,
        "updated_at_date": [
            2024,
            5,
            1
        ],
        "updated_at_timestamp": 1714538441.079311,
        "version_id": "b8e68349",
        "is_deleted": false
    }

Profile metadata

Data point	Description	Data type
doc	Dataset starting point	Object
id	Company identifier in our database	String
source_id	Company identifier on Owler	String
completeness_score	Score indicating the availability of information on the company's profile	Integer
is_seo_eligible	Indicates that the company's profile is eligible for SEO	Boolean

Profile metadata

"doc": {
      "id": "owler_company_102139",
      "source_id": 102139,
      "completeness_score": 100,
      "is_seo_eligible": 1,

Company profile information

Profile details

Data point	Description	Data type
followers	Number of company profile followers on Owler	Integer
summary	Company overview	String
description	Short description of the company	String
url	Profile URL on Owler	String

Profile details

"followers": 1057,
"summary": "Example Company is an online platform that allows freelancers and entrepreneurs to create and maintain a website. Example Company was founded in 2010. Example Company's headquarters is located in San Francisco, California, USA 94107. \nExample Company's Founder & CEO, Tony Conrrad, currently has an approval rating of 79%. 80% of the Owler community believes Example Company will get acquired. Example Company has an estimated 120 employees and an estimated annual revenue of 65.0M.",
"description": "Example Company is an online platform that allows freelancers and entrepreneurs to create and maintain a website.",
"url": "https://www.owler.com/company/example-company",

SEO

Data point	Description	Data type
aquisition_seo_text	A brief overview of the company's acquisitions	String
cg_section_seo_text	A brief overview of the company's competitors	String
funding_section_seo_text	A brief overview of the company's funding	String

SEO

"aquisition_seo_text": "These are all the companies that Example Company has acquired. Example Company's latest acquisition was Wefollow in May 2013. ",
"cg_section_seo_text": "Example Company's top 19 competitors are DreamHost, Bluehost, Hostinger, BrandYourself, Reputation, EMPATHIQ, Follr, Inc., Flavors Me, RI, Crayon, medotcom, Medotronics, SiteGround, ReviewTrackers, HostGator, Kinsta, Liquid Web, Inmotion Hosting and Birdeye. Together they have raised over 480.6M between their estimated 6.4K employees.",
"funding_section_seo_text": "Since Example Company was founded in 2010, it has participated in 2 rounds of funding. In total Example Company has raised $16.7M. Example Company's last funding round was on Jun 2014 for a total of $11.0M",

Firmographics

Data point	Description	Data type
employee_count	Number of employees in the company	Integer
image	Logo URL	String
name	Name	String
short_name	Shortened name	String
cg_companies_count	Number of company competitors	Integer
founded	Founding year	String
industry	Associated industry	Array of strings

See a snippet of the dataset for reference:

Firmographics

"employee_count": 120,
"image": "https://image4.owler.com/logo/example-company_owler_20190221_194913_medium.png",
"name": "Example Company, Inc.",
"short_name": "Example Company",
"cg_companies_count": 19,
"founded": "2010",
"industry": [
    "IT Services"
],

Parent company

Data point	Description	Data type
status_info	Information on company status (e.g., operational status)	Array of objects
parent_date	Acquisition date	String
parent_id	Company ID (acquirer company)	String
parent_name	Parent company name (acquirer company)	String
parent_redirect	Redirect to the Owler profile of the parent company	String
parent_website	Parent company website	String
status	Record company status	String

See a snippet of the dataset for reference:

Firmographics

"status": "Subsidiary",
"status_info": {
                "parent_date": "02/2019",
                "parent_id": "1861936",
                "parent_name": "Parent Company, Inc.",
                "parent_redirect": "https://www.owler.com/company/parent-company",
                "parent_website": "http://parent-company.com/",
                "status": "Subsidiary"
            }

Operating status

Data point	Description	Data type
status	Operating status	String

See a snippet of the dataset for reference:

Status

"status": "Independent Company"

Financials

Data point	Description	Data type
ownership	Ownership type	String
revenue	Revenue in dollars	Integer
ticker	Stock ticker	String
exchange	Stock exchange	String
sic_code	Sic code	Array of strings

See a snippet of the dataset for reference:

Financials

"ownership": "Private",
"revenue": 65000000,
"ticker": "EXMP",
"exchange": "NYSE",
"sic_code": [
    "7371"
],

Public contacts

Data point	Description	Data type
phone_number	Public phone number	String

Contacts

"phone_number": "1-800-426-4968"

Location

Data point	Description	Data type
location	Location of the company's headquarters	Object
city	Headquarters city	String
state	Headquarters state	String
street	Headquarters street	String
zipcode	Headquarters zip code	String
country	Headquarters country	String

See a snippet of the dataset for reference:

Location

"location": {
        "city": "Armonk",
        "state": "New York",
        "street": "1 New Orchard Road",
        "zipcode": "10504-1722",
        "country": "USA"
      },

Competitors

Data point	Description	Data type
competitor	Company competitors	Array of objects
source_id	Record identifier on Owler	Integer
proximity_score	Competitor proximity to the source company as defined by Owler. The highest value defining a very similar competitor is 100,000, while 0 indicates no similarities	Integer
url	Competitor's profile on Owler	String
name	Competitor's name	String

See a snippet of the dataset for reference:

Competitor

"competitor": [
    {
        "source_id": 102293,
        "proximity_score": 100000,
        "url": "https://www.owler.com/company/competitor-one",
        "name": "Competitor ONE"
    },
    {
        "source_id": 118116,
        "proximity_score": 96998,
        "url": "https://www.owler.com/company/competitor-two",
        "name": "Competitor TWO"
    }
],

Leadership

Data point	Description	Data type
leadership_details	Company's leadership	Array of objects
firstname	First name of the main executive	String
lastname	Last name of the main executive	String
title	Exact job title of the main executive	String
professional_network	Main executive's profile on professional network	String
twitter	Main executive's profile on Twitter	String

See a snippet of the dataset for reference:

Leadership

"leadership_details": [
    {
        "first_name": "John",
        "last_name": "Doe",
        "title": "Founder & CEO",
        "professional_network": "http://www.professional-network.com/john-doe/1/59/b86",
        "twitter": "https://twitter.com/john-doe"
    }
],

CEO

Data point	Description	Data type
ceo	Details on the company's CEO	Object
first_name	First name	String
last_name	Last name	String
title	Exact position in the company	String
rating	Rating based on users' votes on Owler	Integer

See a snippet of the dataset for reference:

CEO

"ceo": {
        "firstname": "Arvind",
        "lastname": "Krishna",
        "title": "Chairman & CEO",
        "rating": 82
      },

Websites and social media

Data point	Description	Data type
website	Website URL	String
facebook	Facebook page/profile URL	String
professional_network	Professional network profile URL	String
twitter	Twitter profile URL	String

See a snippet of the dataset for reference:

Websites and social media

"website": "http://www.example-company",
"facebook": "https://www.facebook.com/example-company",
"professional_network": "https://www.professional-network.com/company/example-company",
"twitter": "https://twitter.com/example-company",

Financials

Total funding

Data point	Description	Data type
total_funding	Total funding amount (in US dollars)	String

See a snippet of the dataset for reference:

Funding

  "total_funding": "2900000000",

Funding rounds

Data type	Description	Data type
funding_round	Funding rounds details	Array of objects
name	Funding round name	String
date	Funding round date in MMM YYYY format	String (date)
amount	Amount raised in the funding round (in US dollars)	Integer
investor_data	Investors who participated in the funding round	Array of objects
name	Investor's name	String
image	Investor's logo	String

See a snippet of the dataset for reference:

Funding round

"funding_round": [
    {
        "name": "Series B",
        "date": "Jun 2014",
        "amount": 11000000,
        "investor_data": [
            {
                "name": "Investor ONE",
                "image": "https://image1.owler.com/1373350743344455509752.png"
            },
            {
                "name": "Investor TWO",
                "image": "https://image1.owler.com/1444945556644555025677.gif"
            }
        ]
    }
],

Acquisitions

Data point	Description	Data type
aquisition	Acquisitions	Array of objects
date	Acquisition date in MMM YYYY format	String (date)
image	Acquiree's logo	String
name	Acquiree's name	String
amount	Acquisition amount	String
description	Short description of the acquiree	String
url	Acquiree's Owler profile	String
source	Source of acquisition information	String

See a snippet of the dataset for reference:

Acquisitions

"aquisition": [
    {
        "date": "Nov 2020",
        "image": "https://image4.owler.com/logo/Acquiree_owler_20190529_133115_small.png",
        "name": "Acquiree, Inc.",
        "amount": "1000000000",
        "description": "Acquiree develops an omnichannel CRM platform that provides customer conversational engagement solutions for businesses.",
        "url": "https://www.owler.com/company/Acquiree",
        "source": [
            "www.example-source.com"
        ]
    }
],

Investments

Data point	Description	Data type
investment	Investments	Array of objects
source_id	Record identifier on Owler	Integer
date	Investment date as Unix timestamp	Integer
amount	Investment amount (in the US dollars)	Integer
description	Investee's description	String
ownership	Type of ownership of the investee	String
team_name	Investee's name	String
image	Investee's logo	String
status	Investment status	String
exit_date	Exit date as Unix timestamp	Integer

See a snippet of the dataset for reference:

Investments

"investment": [
    {
        "source_id": 176115,
        "date": 1431541800,
        "amount": 8000000,
        "description": "Investee is a provider of Pinterest focused marketing solutions for bloggers, writers, photographers and designers.",
        "ownership": "Private",
        "team_name": "investee",
        "image": "https://image4.owler.com/logo/investee_owler_20180601_140518_original.png",
        "status": "NEW",
        "exit_date": 1527811200
    }
],

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