Data Dictionary

31min

Overview
Contains explanations and examples of all data fields available in the Owler Companies dataset.
All personal/company information mentioned within this context is entirely fictional and is solely intended for illustrative purposes.
Data points in the example snippets are rearranged for better grouping. To make sure where the data point stands in the data, check the full Owler data sample.
Data points by category
﻿Metadata﻿
﻿Company profile information﻿
﻿Firmographics﻿
﻿Websites and social media﻿
﻿Financials﻿
﻿
Metadata
Record metadata
Data point
Description
Data type
meta
Contains metadata about the record
Object
created_at_date
Date when the record was initially scraped
Array of numbers (integer)
created_at_timestamp
Unix timestamp for when the record was first scraped
Float
updated_at_date
Date when the record was last updated
Array of numbers (integer)
updated_at_timestamp
Unix timestamp for when the record was last updated
Float
version_id
Identifier for the dataset version
String
source
Source from which the record was obtained
String
object
Data object type
String
is_deleted
Indicates if the record is available on Owler
Boolean
See a snippet of the dataset for reference:
Meta fields
    "_meta": {
        "source": "owler",
        "object": "company",
        "created_at_date": [
            2017,
            7,
            17
        ],
        "created_at_timestamp": 1500300183.187783,
        "updated_at_date": [
            2024,
            5,
            1
        ],
        "updated_at_timestamp": 1714538441.079311,
        "version_id": "b8e68349",
        "is_deleted": false
    }
    "_meta": {
        "source": "owler",
        "object": "company",
        "created_at_date": [
            2017,
            7,
            17
        ],
        "created_at_timestamp": 1500300183.187783,
        "updated_at_date": [
            2024,
            5,
            1
        ],
        "updated_at_timestamp": 1714538441.079311,
        "version_id": "b8e68349",
        "is_deleted": false
    }
﻿
Profile metadata
Data point
Description
Data type
doc
Dataset starting point
Object
id
Company identifier in our database
String
source_id
Company identifier on Owler
String
completeness_score
Score indicating the availability of information on the company's profile
Integer
is_seo_eligible
Indicates that the company's profile is eligible for SEO
Boolean
Profile metadata
"doc": {
      "id": "owler_company_102139",
      "source_id": 102139,
      "completeness_score": 100,
      "is_seo_eligible": 1,
"doc": {
      "id": "owler_company_102139",
      "source_id": 102139,
      "completeness_score": 100,
      "is_seo_eligible": 1,
﻿
Company profile information
Profile details
Data point
Description
Data type
followers
Number of company profile followers on Owler
Integer
summary
Company overview 
String
description
Short description of the company
String
url
Profile URL on Owler
String
Profile details
"followers": 1057,
"summary": "Example Company is an online platform that allows freelancers and entrepreneurs to create and maintain a website. Example Company was founded in 2010. Example Company's headquarters is located in San Francisco, California, USA 94107. \nExample Company's Founder & CEO, Tony Conrrad, currently has an approval rating of 79%. 80% of the Owler community believes Example Company will get acquired. Example Company has an estimated 120 employees and an estimated annual revenue of 65.0M.",
"description": "Example Company is an online platform that allows freelancers and entrepreneurs to create and maintain a website.",
"url": "https://www.owler.com/company/example-company",
"followers": 1057,
"summary": "Example Company is an online platform that allows freelancers and entrepreneurs to create and maintain a website. Example Company was founded in 2010. Example Company's headquarters is located in San Francisco, California, USA 94107. \nExample Company's Founder & CEO, Tony Conrrad, currently has an approval rating of 79%. 80% of the Owler community believes Example Company will get acquired. Example Company has an estimated 120 employees and an estimated annual revenue of 65.0M.",
"description": "Example Company is an online platform that allows freelancers and entrepreneurs to create and maintain a website.",
"url": "https://www.owler.com/company/example-company",
﻿
SEO
Data point
Description
Data type
aquisition_seo_text
A brief overview of the company's acquisitions
String
cg_section_seo_text
A brief overview of the company's competitors
String
funding_section_seo_text
A brief overview of the company's funding
String
SEO
"aquisition_seo_text": "These are all the companies that Example Company has acquired. Example Company's latest acquisition was Wefollow in May 2013. ",
"cg_section_seo_text": "Example Company's top 19 competitors are DreamHost, Bluehost, Hostinger, BrandYourself, Reputation, EMPATHIQ, Follr, Inc., Flavors Me, RI, Crayon, medotcom, Medotronics, SiteGround, ReviewTrackers, HostGator, Kinsta, Liquid Web, Inmotion Hosting and Birdeye. Together they have raised over 480.6M between their estimated 6.4K employees.",
"funding_section_seo_text": "Since Example Company was founded in 2010, it has participated in 2 rounds of funding. In total Example Company has raised $16.7M. Example Company's last funding round was on Jun 2014 for a total of $11.0M",
"aquisition_seo_text": "These are all the companies that Example Company has acquired. Example Company's latest acquisition was Wefollow in May 2013. ",
"cg_section_seo_text": "Example Company's top 19 competitors are DreamHost, Bluehost, Hostinger, BrandYourself, Reputation, EMPATHIQ, Follr, Inc., Flavors Me, RI, Crayon, medotcom, Medotronics, SiteGround, ReviewTrackers, HostGator, Kinsta, Liquid Web, Inmotion Hosting and Birdeye. Together they have raised over 480.6M between their estimated 6.4K employees.",
"funding_section_seo_text": "Since Example Company was founded in 2010, it has participated in 2 rounds of funding. In total Example Company has raised $16.7M. Example Company's last funding round was on Jun 2014 for a total of $11.0M",
﻿
Firmographics
Data point
Description
Data type
employee_count
Number of employees in the company
Integer
image
Logo URL
String
name
Name
String
short_name
Shortened name
String
cg_companies_count
Number of company competitors
Integer
founded
Founding year
String
industry
Associated industry
Array of strings
See a snippet of the dataset for reference:
Firmographics
"employee_count": 120,
"image": "https://image4.owler.com/logo/example-company_owler_20190221_194913_medium.png",
"name": "Example Company, Inc.",
"short_name": "Example Company",
"cg_companies_count": 19,
"founded": "2010",
"industry": [
    "IT Services"
],
"employee_count": 120,
"image": "https://image4.owler.com/logo/example-company_owler_20190221_194913_medium.png",
"name": "Example Company, Inc.",
"short_name": "Example Company",
"cg_companies_count": 19,
"founded": "2010",
"industry": [
    "IT Services"
],
﻿
Parent company
Data point
Description
Data type
status_info
Information on company status (e.g., operational status)
Array of objects
parent_date
Acquisition date
String
parent_id
Company ID (acquirer company)
String
parent_name
Parent company name (acquirer company)
String
parent_redirect
Redirect to the Owler profile of the parent company
String
parent_website
Parent company website
String
status
Record company status 
String
See a snippet of the dataset for reference:
Firmographics
"status": "Subsidiary",
"status_info": {
                "parent_date": "02/2019",
                "parent_id": "1861936",
                "parent_name": "Parent Company, Inc.",
                "parent_redirect": "https://www.owler.com/company/parent-company",
                "parent_website": "http://parent-company.com/",
                "status": "Subsidiary"
            }
"status": "Subsidiary",
"status_info": {
                "parent_date": "02/2019",
                "parent_id": "1861936",
                "parent_name": "Parent Company, Inc.",
                "parent_redirect": "https://www.owler.com/company/parent-company",
                "parent_website": "http://parent-company.com/",
                "status": "Subsidiary"
            }
﻿
Operating status
Data point
Description
Data type
status
Operating status
String
See a snippet of the dataset for reference:
Status
"status": "Independent Company"
"status": "Independent Company"
﻿
Financials
Data point
Description
Data type
ownership
Ownership type
String
revenue
Revenue in dollars
Integer
ticker
Stock ticker
String
exchange
Stock exchange
String
sic_code
Sic code
Array of strings
See a snippet of the dataset for reference:
Financials
"ownership": "Private",
"revenue": 65000000,
"ticker": "EXMP",
"exchange": "NYSE",
"sic_code": [
    "7371"
],
"ownership": "Private",
"revenue": 65000000,
"ticker": "EXMP",
"exchange": "NYSE",
"sic_code": [
    "7371"
],
﻿
Public contacts
Data point
Description
Data type
phone_number
Public phone number
String
Contacts
"phone_number": "1-800-426-4968"
"phone_number": "1-800-426-4968"
﻿
Location
Data point
Description
Data type
location
Location of the company's headquarters
Object
city
Headquarters city
String
state
Headquarters state
String
street
Headquarters street
String
zipcode
Headquarters zip code
String
country
Headquarters country
String
See a snippet of the dataset for reference:
Location
"location": {
        "city": "Armonk",
        "state": "New York",
        "street": "1 New Orchard Road",
        "zipcode": "10504-1722",
        "country": "USA"
      },
"location": {
        "city": "Armonk",
        "state": "New York",
        "street": "1 New Orchard Road",
        "zipcode": "10504-1722",
        "country": "USA"
      },
﻿
Competitors
Data point
Description
Data type
competitor
Company competitors
Array of objects
source_id
Record identifier on Owler
Integer
proximity_score
Competitor proximity to the source company as defined by Owler.
The highest value defining a very similar competitor is 100,000, while 0 indicates no similarities
Integer
url
Competitor's profile on Owler
String
name
Competitor's name
String
See a snippet of the dataset for reference:
Competitor
"competitor": [
    {
        "source_id": 102293,
        "proximity_score": 100000,
        "url": "https://www.owler.com/company/competitor-one",
        "name": "Competitor ONE"
    },
    {
        "source_id": 118116,
        "proximity_score": 96998,
        "url": "https://www.owler.com/company/competitor-two",
        "name": "Competitor TWO"
    }
],
"competitor": [
    {
        "source_id": 102293,
        "proximity_score": 100000,
        "url": "https://www.owler.com/company/competitor-one",
        "name": "Competitor ONE"
    },
    {
        "source_id": 118116,
        "proximity_score": 96998,
        "url": "https://www.owler.com/company/competitor-two",
        "name": "Competitor TWO"
    }
],
﻿
Leadership
Data point
Description
Data type
leadership_details
Company's leadership 
Array of objects
firstname
First name of the main executive
String
lastname
Last name of the main executive
String
title
Exact job title of the main executive
String
professional_network
Main executive's profile on professional network
String
twitter
Main executive's profile on Twitter
String
See a snippet of the dataset for reference:
Leadership
"leadership_details": [
    {
        "first_name": "John",
        "last_name": "Doe",
        "title": "Founder & CEO",
        "professional_network": "http://www.professional-network.com/john-doe/1/59/b86",
        "twitter": "https://twitter.com/john-doe"
    }
],
"leadership_details": [
    {
        "first_name": "John",
        "last_name": "Doe",
        "title": "Founder & CEO",
        "professional_network": "http://www.professional-network.com/john-doe/1/59/b86",
        "twitter": "https://twitter.com/john-doe"
    }
],
﻿
CEO
Data point
Description
Data type
ceo
Details on the company's CEO
Object
first_name
First name
String
last_name
Last name
String
title
Exact position in the company
String
rating
Rating based on users' votes on Owler
Integer
See a snippet of the dataset for reference:
CEO
"ceo": {
        "firstname": "Arvind",
        "lastname": "Krishna",
        "title": "Chairman & CEO",
        "rating": 82
      },
"ceo": {
        "firstname": "Arvind",
        "lastname": "Krishna",
        "title": "Chairman & CEO",
        "rating": 82
      },
﻿
Websites and social media
Data point
Description
Data type
website
Website URL
String
facebook
Facebook page/profile URL
String
professional_network
Professional network profile URL
String
twitter
Twitter profile URL
String
See a snippet of the dataset for reference:
Websites and social media
"website": "http://www.example-company",
"facebook": "https://www.facebook.com/example-company",
"professional_network": "https://www.professional-network.com/company/example-company",
"twitter": "https://twitter.com/example-company",
"website": "http://www.example-company",
"facebook": "https://www.facebook.com/example-company",
"professional_network": "https://www.professional-network.com/company/example-company",
"twitter": "https://twitter.com/example-company",
﻿
Financials
Total funding
Data point
Description
Data type
total_funding
Total funding amount (in US dollars)
String
See a snippet of the dataset for reference:
Funding
  "total_funding": "2900000000",
  "total_funding": "2900000000",
﻿
Funding rounds
Data type
Description
Data type
funding_round
Funding rounds details
Array of objects
name
Funding round name 
String
date
Funding round date in MMM YYYY format
String (date) 
amount
Amount raised in the funding round (in US dollars)
Integer
investor_data
Investors who participated in the funding round
Array of objects
name
Investor's name
String
image
Investor's logo
String
See a snippet of the dataset for reference:
Funding round
"funding_round": [
    {
        "name": "Series B",
        "date": "Jun 2014",
        "amount": 11000000,
        "investor_data": [
            {
                "name": "Investor ONE",
                "image": "https://image1.owler.com/1373350743344455509752.png"
            },
            {
                "name": "Investor TWO",
                "image": "https://image1.owler.com/1444945556644555025677.gif"
            }
        ]
    }
],
"funding_round": [
    {
        "name": "Series B",
        "date": "Jun 2014",
        "amount": 11000000,
        "investor_data": [
            {
                "name": "Investor ONE",
                "image": "https://image1.owler.com/1373350743344455509752.png"
            },
            {
                "name": "Investor TWO",
                "image": "https://image1.owler.com/1444945556644555025677.gif"
            }
        ]
    }
],
﻿
Acquisitions
Data point
Description
Data type
aquisition
Acquisitions
Array of objects
date
Acquisition date in MMM YYYY format
String (date)
image
Acquiree's logo
String
name
Acquiree's name
String
amount
Acquisition amount
String
description
Short description of the acquiree
String
url
Acquiree's Owler profile
String
source
Source of acquisition information
String
See a snippet of the dataset for reference:
Acquisitions
"aquisition": [
    {
        "date": "Nov 2020",
        "image": "https://image4.owler.com/logo/Acquiree_owler_20190529_133115_small.png",
        "name": "Acquiree, Inc.",
        "amount": "1000000000",
        "description": "Acquiree develops an omnichannel CRM platform that provides customer conversational engagement solutions for businesses.",
        "url": "https://www.owler.com/company/Acquiree",
        "source": [
            "www.example-source.com"
        ]
    }
],
"aquisition": [
    {
        "date": "Nov 2020",
        "image": "https://image4.owler.com/logo/Acquiree_owler_20190529_133115_small.png",
        "name": "Acquiree, Inc.",
        "amount": "1000000000",
        "description": "Acquiree develops an omnichannel CRM platform that provides customer conversational engagement solutions for businesses.",
        "url": "https://www.owler.com/company/Acquiree",
        "source": [
            "www.example-source.com"
        ]
    }
],
﻿
Investments
Data point
Description
Data type
investment
Investments
Array of objects
source_id
Record identifier on Owler
Integer
date
Investment date as Unix timestamp
Integer
amount
Investment amount (in the US dollars)
Integer
description
Investee's description
String
ownership
Type of ownership of the investee
String
team_name
Investee's name
String
image
Investee's logo
String
status
Investment status
String
exit_date
Exit date as Unix timestamp
Integer
See a snippet of the dataset for reference:
Investments
"investment": [
    {
        "source_id": 176115,
        "date": 1431541800,
        "amount": 8000000,
        "description": "Investee is a provider of Pinterest focused marketing solutions for bloggers, writers, photographers and designers.",
        "ownership": "Private",
        "team_name": "investee",
        "image": "https://image4.owler.com/logo/investee_owler_20180601_140518_original.png",
        "status": "NEW",
        "exit_date": 1527811200
    }
],
"investment": [
    {
        "source_id": 176115,
        "date": 1431541800,
        "amount": 8000000,
        "description": "Investee is a provider of Pinterest focused marketing solutions for bloggers, writers, photographers and designers.",
        "ownership": "Private",
        "team_name": "investee",
        "image": "https://image4.owler.com/logo/investee_owler_20180601_140518_original.png",
        "status": "NEW",
        "exit_date": 1527811200
    }
],
﻿
﻿

Data point	Description	Data type
meta	Contains metadata about the record	Object
created_at_date	Date when the record was initially scraped	Array of numbers (integer)
created_at_timestamp	Unix timestamp for when the record was first scraped	Float
updated_at_date	Date when the record was last updated	Array of numbers (integer)
updated_at_timestamp	Unix timestamp for when the record was last updated	Float
version_id	Identifier for the dataset version	String
source	Source from which the record was obtained	String
object	Data object type	String
is_deleted	Indicates if the record is available on Owler	Boolean

Data point	Description	Data type
doc	Dataset starting point	Object
id	Company identifier in our database	String
source_id	Company identifier on Owler	String
completeness_score	Score indicating the availability of information on the company's profile	Integer
is_seo_eligible	Indicates that the company's profile is eligible for SEO	Boolean

Data point	Description	Data type
followers	Number of company profile followers on Owler	Integer
summary	Company overview	String
description	Short description of the company	String
url	Profile URL on Owler	String

Data point	Description	Data type
aquisition_seo_text	A brief overview of the company's acquisitions	String
cg_section_seo_text	A brief overview of the company's competitors	String
funding_section_seo_text	A brief overview of the company's funding	String

Data point	Description	Data type
employee_count	Number of employees in the company	Integer
image	Logo URL	String
name	Name	String
short_name	Shortened name	String
cg_companies_count	Number of company competitors	Integer
founded	Founding year	String
industry	Associated industry	Array of strings

Data point	Description	Data type
status_info	Information on company status (e.g., operational status)	Array of objects
parent_date	Acquisition date	String
parent_id	Company ID (acquirer company)	String
parent_name	Parent company name (acquirer company)	String
parent_redirect	Redirect to the Owler profile of the parent company	String
parent_website	Parent company website	String
status	Record company status	String

Data point	Description	Data type
status	Operating status	String

Data point	Description	Data type
ownership	Ownership type	String
revenue	Revenue in dollars	Integer
ticker	Stock ticker	String
exchange	Stock exchange	String
sic_code	Sic code	Array of strings

Data point	Description	Data type
phone_number	Public phone number	String

Data point	Description	Data type
location	Location of the company's headquarters	Object
city	Headquarters city	String
state	Headquarters state	String
street	Headquarters street	String
zipcode	Headquarters zip code	String
country	Headquarters country	String

Data point	Description	Data type
competitor	Company competitors	Array of objects
source_id	Record identifier on Owler	Integer
proximity_score	Competitor proximity to the source company as defined by Owler. The highest value defining a very similar competitor is 100,000, while 0 indicates no similarities	Integer
url	Competitor's profile on Owler	String
name	Competitor's name	String

Data point	Description	Data type
leadership_details	Company's leadership	Array of objects
firstname	First name of the main executive	String
lastname	Last name of the main executive	String
title	Exact job title of the main executive	String
professional_network	Main executive's profile on professional network	String
twitter	Main executive's profile on Twitter	String

Data point	Description	Data type
ceo	Details on the company's CEO	Object
first_name	First name	String
last_name	Last name	String
title	Exact position in the company	String
rating	Rating based on users' votes on Owler	Integer

Data point	Description	Data type
website	Website URL	String
facebook	Facebook page/profile URL	String
professional_network	Professional network profile URL	String
twitter	Twitter profile URL	String

Data point	Description	Data type
total_funding	Total funding amount (in US dollars)	String

Data type	Description	Data type
funding_round	Funding rounds details	Array of objects
name	Funding round name	String
date	Funding round date in MMM YYYY format	String (date)
amount	Amount raised in the funding round (in US dollars)	Integer
investor_data	Investors who participated in the funding round	Array of objects
name	Investor's name	String
image	Investor's logo	String

Data point	Description	Data type
aquisition	Acquisitions	Array of objects
date	Acquisition date in MMM YYYY format	String (date)
image	Acquiree's logo	String
name	Acquiree's name	String
amount	Acquisition amount	String
description	Short description of the acquiree	String
url	Acquiree's Owler profile	String
source	Source of acquisition information	String

Data point	Description	Data type
investment	Investments	Array of objects
source_id	Record identifier on Owler	Integer
date	Investment date as Unix timestamp	Integer
amount	Investment amount (in the US dollars)	Integer
description	Investee's description	String
ownership	Type of ownership of the investee	String
team_name	Investee's name	String
image	Investee's logo	String
status	Investment status	String
exit_date	Exit date as Unix timestamp	Integer

Updated 09 Jul 2024

Did this page help you?

Owler Companies

Data Sample

Data Dictionary

Overview

Data index

Metadata

Record metadata

Profile metadata

Company profile information

Profile details

SEO

Firmographics

Parent company

Operating status

Financials

Public contacts

Location

Competitors

Leadership

CEO

Websites and social media

Financials

Total funding

Funding rounds

Acquisitions

Investments